Mobile affiliate advertising network OfferMobi announced today that it’s reached an important milestone in its brief history, surpassing 150,000 clicks per day.
The concept of mobile affiliate advertising, or “performance-based” advertising is still evolving, but OfferMobi hit the ground running as the sector blossomed. The company’s platform is based on performance measures and not the traditional Cost per Click (CPC) or Cost per Thousand (CPM) model that has defined the mobile advertising industry for the past decade. Instead, advertisers only pay OfferMobi for a completed action such as securing a subscription, a newsletter signup, an SMS list opt in. or any other type of action they want the end-user to take.
The company, which only launched in April of this year, already boasts 6,000 mobile publishers and 50 brand advertisers, and attributes much of its growth to the recent launch of a webniar training series and continued expansion into additional verticals. The company already hosts leading brands in the finance, dating, entertainment and education industries on its roster.
“We are pleased to announce record-setting click rates and mobile advertiser expansion,” said Mark Roth, CEO of OfferMobi. “The recent momentum validates our performance-based model, which enables mobile publishers to achieve greater ROI on their mobile ad campaigns by producing more targeted and higher quality leads.”