O-ho, The Wells Fargo Mobile Is A-Comin’ Down

If news of Visa and Bank of America, MasterCard’s mobile PayPass, Google and Paypal, or Apple possibly developing NFC technology hasn’t convinced you that mobile marketing technologies will soon become deeply intertwined in banking, take a look at the winner of the research firm Juniper Research’s 2010 Future Mobile Award: Wells Fargo & Company. A …   Read More

3510 2
3510 2

If news of Visa and Bank of America, MasterCard’s mobile PayPass, Google and Paypal, or Apple possibly developing NFC technology hasn’t convinced you that mobile marketing technologies will soon become deeply intertwined in banking, take a look at the winner of the research firm Juniper Research’s 2010 Future Mobile Award: Wells Fargo & Company.

A press release today from Juniper proclaims, “Wells Fargo was chosen based on its multiple platform strategy and continued service innovation such as the recent near real-time warning of potentially fraudulent activity.”

Wells Fargo allows customers–whether their operating systems are iPhone, Android, BlackBerry, or even Palm– to access their accounts in several mobile ways: By sending a text message to a short code; by going on the bank’s mobile website; and by using mobile apps.

The financial institution also offers an SMS alert program for its credit card customers. Those who sign up get a text message every time their Visa card is involved in a transaction, alerting customers to potential unauthorized use of their accounts.

“Wells Fargo has been a pioneer in mobile banking by offering all three access modes,” Mark Schwanhausser, senior analyst at Javelin Strategy, said in a release. “Sometimes consumers prefer the speed of an SMS text, sometimes they prefer capabilities of a smartphone app, and sometimes they prefer to log on via a mobile browser. It’s essential to provide a full range of access modes so customers can decide for themselves what’s most convenient and practical.”

Juniper says its Future Mobile Awards “are given to companies that have made a significant contribution to their sector and are poised to make considerable market impact in the future.”

In this article

2 comments

  1. Analysis: Wells Fargo eyes investment bank buildout – Reuters | The latest news and trends

    […] consumer businesses &#1072t Bank &#959f America Corp &#1072nd JPMorgan Chase & Co. …O-ho, Th&#1077 Wells Fargo Mobile I&#1109 A-Comin' DownMobile Marketing Watch (blog)Wells Fargo Top-Ranked Multifamily Loan Servicer &#1110n MBA Mid-Year […]

  2. Mozfet

    I suppose congratulations are in order to Wells Fargo for this award. However I personally wouldn't call this innovative; as a consumer I expect this as standard services from any bank.

    My South African bank has been offering these services for at least 5 years, and I doubt they got any awards for doing so. Instant transactions notifications via SMS (yawn), SMS balance enquiries (yawn), mobile internet banking portal (handy); they even have telephone banking using IVR (yuck). The only piece missing is the mobile banking application on a phone, a recent phenomenon which essentially provide the same functionality as mobile internet banking, but is a little be a little bit faster and a looks a little more flashy.

Comments are closed.