MMW has learned that the National Supermarket Association (NSA) has teamed with Scanbuy to launch what’s called dCoupon.
The mobile couponing service gives manufacturers the ability to create redeemable digital coupons for a whole new audience—the 2 million NSA urban supermarket consumers.
Mobile coupons will be obtained from brands and redeemed through consumers’ mobile devices at checkout counters in neighborhood bodegas, grocery stores and supermarkets.
So what exactly is dCoupon?
dCoupon is a scalable mobile coupon management and redemption service designed to enable stores and brands of any size to embrace mobile couponing. Tagged by Scanbuy as a “disruptive technology,” dCoupon was created to address the best interests of brands, retailers and consumers.
“This is a historic agreement that will deliver immediate savings to our customers and expand technology to help our stores grow their business, while funding charitable efforts to serve different communities through NSA cares,” said National Supermarket Association President Rudy Fuertes. “The National Supermarket Association is thrilled to team with Scanbuy and we look forward to a great and long lasting partnership.”