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NPD Group: Teen Mobile Gaming Engagement Getting Stronger

michael10 years ago02 mins

NPD Group Teen Mobile Gaming Engagement Getting StrongerAccording to “Kids and Gaming 2013,” the latest report from global information company NPD Group, the way kids ages 2 -17 are gaming has shifted considerably since 2011.

And many of these changes are due to mobile devices.

53 percent of mobile device users are saying that they are spending more time playing on these devices compared to last year.

The increase in time spent gaming on mobile devices is especially pronounced among teens who are spending seven hours per week gaming on mobile devices compared to five hours per week in 2011.

“Kids embrace change, adopting new devices and technologies, for the experience of gaming and accessing other entertainment content and it is critical to understand the current mindset of the highly engaged 2 to 17 year old gamer,” said Liam Callahan, industry analyst for The NPD Group. “Kids are engaged with mobile devices as less expensive tablets and an increasing amount of hand-me-down phones create greater accessibility to these platforms than before.”

While desktop computers, laptops and consoles remain the top device types used for gaming, almost as many kids are gaming on mobile devices as they are on consoles and computers.

Tagged: apps games mobile games mobile gaming NPD Group teen mobile engagement Teens The NPD Group

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