Not the Same Old Tune: Growing Mobile Marketing Startup Ready to Expand

Not the Same Old Tune Growing Mobile Marketing Startup Ready to ExpandTune, a Seattle-headquartered startup, is in growth mode. This mobile analytics company has products that are used by companies including Starbucks, The New York Times, and Uber — and just announced it has snared $27 million in venture financing to fund future growth.

Tune, founded by twin brothers Lucas and Lee Brown, contends that half of the top 20 grossing mobile apps use its service. The company recently said it had achieved a $60 million annual revenue run rate.

“The new capital will help fuel more growth, with additional expansion planned for its newly-opened European operations in Berlin as well as at its hubs in Tel-Aviv, Seoul, and New York,” according to GeekWire. “It plans to hire an additional 100 employees this year, including many engineers at the offices in Seattle’s Belltown neighborhood.”

What now?

“We are not going to spend it all,” said CEO Peter Hamilton when asked about the venture funding. “Certainly, this is strategic and it is a milestone for us for what happens for us in 2016, and beyond.”

The company continues to grow via acquisitions and organic growth. Last year, Tune bought Seattle startup MobileDevHQ — a service that allows mobile marketers to track keywords and competitors, which helps boost app downloads.

“We are working on unifying a marketing platform, and really providing a place for marketers to see their reengagement, their app-store discoverability and rankings and the organic users that are coming to their apps,” said Hamilton.

Hamilton believes Tune is “well positioned to pull together the pieces of the puzzle in one dashboard.”