eMarketer estimates that mobile commerce will grow to around $77 billion in the United States alone by the end of 2015. This is due to consumers who desire to purchase items on their mobile devices, as well as a greatly improved mobile shopping experience.
While most business owners understand the importance of having a website that is mobile optimized, it is important to take responsive design one step further. Business owners must ensure that their mobile website design does more than just fit on mobile screens—but is actually visually appealing, easy to use, and easy to checkout.
With the significant growth in mobile commerce over the last few years, eMarketer’s new report “US mCommerce 2015: eMarketer’s Forecast and Trends” shows that mobile sales are likely to double to over $153 billion by 2019. If eMarketer’s estimates are correct, mobile commerce will capture an impressive 22% of ecommerce revenues by the end of the 2015.
Currently the most popular mobile device for mobile shopping are tablets at just over 62%, followed by smartphones at 35.5%. It is expected that mobile shopping on smartphones will increase by around 1.5% in 2015.