The North Face, a trendy maker of some of today’s most fashionable outerwear and other outdoors gear, is gearing up for its first ever location-based mobile marketing campaign.
For the duration of the campaign, The North Face will target text messages to potential customers in close proximity to a store carrying North Face apparel. For now, the campaign is in effect for shoppers in New York, San Francisco, Seattle and Boston. Additionally, the text alerts will only reach customers who have already opted in to receive such messages from company.
Although this campaign is the first of its kind for the apparel maker, The North Face has previously dabbled in the mobile channel with some degree of success. Last year, in fact, The North Face introduced “Snow Report 2.0,” a free iPhone weather app targeted toward skiers and snowboarders.
If the latest endeavor proves successful, look for The North Face to continue ramping up their mobile marketing endeavors in the coming year – a year in which mobile advertising is predicted to account for an estimated $561 million of all advertising dollars spent.
The LBS campaign for The North Face was created by Placecast, a location-based mobile ad company in San Francisco.