Nordstrom on Mobile

URL: http://nordstrom.mobi/ Quick Site Description: Nordstrom’s mobile site. First Impression: The site is fashionable, just like its namesake. It looks good and works well. What’s Here: Fashion Spotlight, Fashion Alerts, Downloads and a Store Locator. Ease of Use / Find Stuff Factor: Finding what is...

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URL:
http://nordstrom.mobi/

Quick Site Description:
Nordstrom’s mobile site.

First Impression:
The site is fashionable, just like its namesake. It looks good and works well.

What’s Here:
Fashion Spotlight, Fashion Alerts, Downloads and a Store Locator.

Ease of Use / Find Stuff Factor:
Finding what is here is very easy and the graphic navigation is a highlight of the site.

Best Part(s):
The strong graphics make this a fun site to explore. It is also good that they have Fashion Alerts so that their visitors are encouraged to sign up for more contact.

Room for Improvement:
The store locater lists stores, but doesn’t give click-to-call links to the phone numbers or include links to a map to easily find the stores. Both of these items are very easy to include and make the site a lot better for the user.

Nordstrom is known for their customer service. A customer service page would be a good match for their mobile site. They could market that any customer anywhere can reach Nordstrom’s legendary customer service.

Where Customers Would Use It:
There is not a clear reason for someone to use the Nordstrom mobi site except for the store locator.

Take Away Lessons:

1)
If you are going to have someone change applications (from the mobile web to texting) make it be for a good reason. On Nordstrom.mobi, there is an option to get help by texting HELP to their short code. The response text is about the text alerts and gives an email address and a toll free number for help. Putting the phone number directly on the mobile site would be better because the user wouldn’t need to leave the browser, open the messaging window and then get back help that could have been found on the mobile site.

2)
In the Fashion Spotlight there is a call to action to go to their blog at myspace.com/Nordstrom. First of all, this link should not be a graphic, it should be a clickable link – and it should click to the Nordstrom mobile MySpace site.

Score:
3 out of 5 stars.

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1 comment

  1. Jim Dugan

    Kim, I’m love your articles and need to comment.

    We have launched the first Instant Mobi eCoupon site platform for advertisers to create their own ads, edit, at will, and view Instant Metrics as to who, what, where, when, how (all generic as users will see upon registering to begin to use the offers).

    The advertiser, Nordstrom, for example, can ‘post’ and change their offers at any time.

    Literally, they can hit the submit button on their creation, hit the refresh button on their mobi and, Instantly, it’s changed.

    They could change it 5-10 times a day, if they chose.

    An additional third party central mobile location offering users the availability of viewing all offers in their location while providing instant metrics is an excellent solution we’re providing for advertisers and users and, most importantly, as you might gather from our logo – the South American red-eyed tree frog – the “poster frog” for the deforestation and destruction of the environment.

    Last year, there were 67 cataLOGs, on average, sent to every man, women, and child in the US. And, we still have companies encouraging people to go to their computers, spend endless time scouring for the best deals, and, then, PRINTING them. Just what we need – more PAPER coupons.

    I have put a mock-up of a Nordstrom-type ad for your easy reference on our website.

    We actually have a rich site (on the computer) and a mobi site.

    The Nordstrom mock-up is under the ‘Shopping’ category.

    Thanks, again, for your articles and intelligent reading of events, complemented by simple, yet sophisticated explanations.

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