Nook Turns to Video for Boost to Struggling Platform

Just over a week ago, Barnes & Noble reported significant quarterly losses resulting from what appears to be a sustained dip in Nook tablet sales, particularly during the 2012 holiday shopping season. On Thursday, however, Barnes & Noble’s Nook Media announced new content partnerships that may incentivize Nook adoption during its recent downswing. The company, …   Read More

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Just over a week ago, Barnes & Noble reported significant quarterly losses resulting from what appears to be a sustained dip in Nook tablet sales, particularly during the 2012 holiday shopping season.

On Thursday, however, Barnes & Noble’s Nook Media announced new content partnerships that may incentivize Nook adoption during its recent downswing.

The company, as it turns out, is bringing more popular movies and TV shows to its already impressive slate of content.

According to this morning’s announcement, B&N has reached content licensing partnerships with major studios and content providers including Lionsgate, MGM, Paramount Pictures, Relativity Media, National Geographic, Little Pim, and Film Buff.

“With the addition of these industry-leading studio partners, NOOK Video continues to expand its already robust offering, providing customers with an even wider selection of their favorite movies and TV shows,” says Jonathan Shar, an executive with Nook Media. “Combined with Nook’s seamless UltraViolet integration, we are offering customers one of the most dynamic and accessible movie and TV show stores available.”

Do you believe these expanded partnerships will help Nook regain its footing in the tablet/ereader space?

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