NOOK Announces In-App Purchasing

It’s an inevitability that many expected sooner rather than later from B&N.

On Monday, NOOK Media LLC – a subsidiary of Barnes & Noble, Inc. – announced in-app purchasing is coming soon to NOOK through a partnership with mobile payment provider Fortumo.

According to details provided this morning, app and game developers will be able to sell premium digital content in their products to millions of NOOK customers in the NOOK Store.

In the coming weeks and months, thousands of the most-requested games and apps featuring in-app purchasing will be available for customers to experience on NOOK’s award-winning line of tablets, including the critically acclaimed 7-inch NOOK HD and 9-inch NOOK HD+.

“We are thrilled to bring in-app purchasing to NOOK with Fortumo for our community of developers so they can foster a profitable relationship with their customers, while also providing our NOOK customers with a more in-depth app experience and an even wider selection of popular apps,” said Claudia Romanini, VP of NOOK Apps, NOOK Media, LLC.

“We look forward to adding thousands of more apps that feature in-app purchasing over the coming weeks and months to expand NOOK’s already wide array of digital content offerings,” she concluded.

According to B&N, in-app purchasing makes it possible for developers to ensure the customer only pays when they absolutely love the app.