Nokia Helping to Drive Location-Based Indoor Services

Nokia is proudly touting its involvement with the In-Location Alliance that was launched today by 22 companies across multiple industries to help “drive innovation and market adoption of high accuracy indoor positioning and related services.”

Nokia, however, is just one of the many prominent names leading this effort to improve and expand indoor positioning. The company is joined by such fellow heavyweights as Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, Sony Mobile Communications, TamperSeal AB, Team Action Zone and Visioglobe.

“Accurate indoor positioning opens up plenty of possibilities for new mobile services,” Nokia said in an announcement Thursday. “For a consumer this could mean, for example, receiving directions to the right products and personalized product promotions in nearby shops; using real-time navigation inside a building; finding the precise location of assets and people; and even increasing security in emergency situations.”

The Alliance will focus on creating solutions offering high accuracy, low power consumption, mobility, implementability and usability.

All told, it is hoped that this expansive partnership will help cultivate an ecosystem that stimulates innovation, enhances service delivery, and accelerates the adoption of solutions and technologies that optimize the mobile experience.

To read Nokia’s full announcement from this morning, click here.