Mobile tech giant Nokia isn’t wasting any time making improvements that will help boost the company’s investment in the Windows mobile platform.
In terms of smart devices, Nokia plans to extend its strategy by broadening the price range of Lumia and continuing to differentiate with the Windows Phone platform, new materials, new technologies and location-based services.
“In line with this strategy,” the company announced Thursday, “Nokia today announced the planned acquisition of assets from Sweden-based Scalado, which currently has imaging technology on more than 1 billion devices. This acquisition is aimed at strengthening Nokia’s imaging assets.”
Nokia’s location-based platform is expected to be another principal area of investment as Nokia plans to differentiate its portfolio of Lumia smartphones with leading location-based services including navigation and visual search applications such as the recently announced Nokia City Lens.
Nokia also plans to extend its mapping technology to multiple industries to strengthen the platform and generate new revenue.
But while Nokia is spending money, the company is cutting back too. Nokia currently intends to remove at least 10,000 positions from its global payroll by the end of 2013.