Nissan Motor Company has begun slapping QR codes on vehicle window stickers as so-called “silent salespeople” according to the company.
You’ve likely waited to visit a dealership after-hours to look at a vehicle you’re interested in simply to avoid being hounded by a salesperson. Nissan recognizes this and hopes QR codes can help provide the information potential buyers want, without having to suffer through a salesman’s pitch.
The QR codes link users directly to a mobile optimized page that includes videos, features, vehicle inventory levels and more. The codes work with any smartphone reader app and is first being offered on the 2012 Nissan Altima and Sentra lines. The company plans to roll out the solution to its entire fleet eventually.
While it’s a smart move from a consumer standpoint, Nissan dealerships will get the added benefit of receiving valuable user data as well. There’s likely several calls-to-action on the mobile site linked to from each QR code that allows the dealer to collect contact information for follow up. If some sort of opt-in mechanism was integrated, dealers could continue messaging users after they scan a code, already knowing which vehicle they’re interested in and when they visited the dealership originally. Hopefully we’ll see some usage and engagement numbers soon.
Note: the QR code above is an actual code being used on the 2012 Nissan Altima. Give it a quick scan to see what it’s all about.