• About
    • Authors
  • Activity
  • Home – backup code
  • HTML Tags and Formatting
  • Members
  • Terms & Conditions
  • Thanks!
  • About
    • Authors
  • Home
  • Resources
    • Events
    • Job Board
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise
  • Home
  • About >>
    • Authors
  • Resources >>
    • Events
    • Job Board >>
      • Submit Listing
  • Newsletter
  • Contact
  • Advertise

  • Mobile Marketing Watch Mobile Marketing Watch

--

  • January 30, 2023
  • Follow us on Facebook
  • Follow us on Feedburner
  • Follow us on Twitter
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media
  • Mobile Marketing
    • Marketing Strategy
    • Mobile Analytics
    • Mobile Apps
    • Mobile Commerce
    • Mobile Spam
    • Mobile Payments
    • Technology
      • Mobile Security
      • NFC
      • SMS / Text
  • Mobile Advertising
  • Casino mobile marketing
  • mHealth
  • Opinion
  • Platforms
    • Android
    • BlackBerry
    • iOS
    • Mobile Devices
    • Smartphones
    • Tablet Devices
  • Resources
    • Infographics
    • News
      • Announcements
      • Mergers And Acquisitions
      • Featured
      • Rumors
  • Mobile Retail
  • Social Media

Nissan Begins Using QR Codes On Vehicle Window Stickers

Nissan  Motor Company has begun slapping QR codes on vehicle window stickers as so-called “silent salespeople” according to the company. You’ve likely waited to visit a dealership after-hours to look at a vehicle you’re interested in simply to avoid being hounded by a salesperson.  Nissan recognizes this and hopes QR codes can help provide the …   Read More

By Justin
August 8, 2011
0 2401 5
By Justin
August 8, 2011
0 2401 5
Share

Nissan  Motor Company has begun slapping QR codes on vehicle window stickers as so-called “silent salespeople” according to the company.

You’ve likely waited to visit a dealership after-hours to look at a vehicle you’re interested in simply to avoid being hounded by a salesperson.  Nissan recognizes this and hopes QR codes can help provide the information potential buyers want, without having to suffer through a salesman’s pitch.

The QR codes link users directly to a mobile optimized page that includes videos, features, vehicle inventory levels and more.  The codes work with any smartphone reader app and is first being offered on the 2012 Nissan Altima and Sentra lines.  The company plans to roll out the solution to its entire fleet eventually.

While it’s a smart move from a consumer standpoint, Nissan dealerships will get the added benefit of receiving valuable user data as well.  There’s likely several calls-to-action on the mobile site linked to from each QR code that allows the dealer to collect contact information for follow up.  If some sort of opt-in mechanism was integrated, dealers could continue messaging users after they scan a code, already knowing which vehicle they’re interested in and when they visited the dealership originally.  Hopefully we’ll see some usage and engagement numbers soon.

Note: the QR code above is an actual code being used on the 2012 Nissan Altima.  Give it a quick scan to see what it’s all about.

I found this helpful

I did not find this helpful

In this article
  • Announcements
  • LBS
  • Marketing Strategy
  • Mobile Apps
  • Mobile Devices
  • Mobile Location
  • Mobile Marketing
  • Mobile News
  • Mobilize
  • Predictions
  • Proximity
  • Smartphones
  • mobile activity
  • Mobile Barcodes
  • mobile barcoding
  • mobile codes
  • mobile data
  • mobile engagement
  • mobile opt-in
  • Nissan
  • nissan altima
  • nissan dealerships
  • nissan sentra
  • qr
  • qr codes

5 comments

  1. Nyheter och fakta från bilbranschen | Nybilsbloggen - FACIT.com 11 years ago

    […] artikeln. Allt för att göra dig som bilköpare och konsument bättre påläst hos bilhandlaren. Läs hela artikeln hos Mobile Marketingwatch […]

  2. Queaar Inc 11 years ago

    Great post.

    This is going to rise and more and more people get educated and understand the benefits of using QR Codes to link the real and digital world. Qr Codes scans have gone 4000% up between last year and this year.

    That is a HUUUUUGE number.

    We have recently created a Infographic on the "Rise of QR Codes". Check it out and let us know what you think.

    http://blog.queaar.com/post/8811809234/infographi…

  3. Caitlin 11 years ago

    All the important info is definitely on the sticker already, but I see the value of being able to watch videos, see pictures, etc. Especially if the dealership is closed or busy, I could get some research done while I'm standing there.

    I work for a company called BestBuzz, which also uses QR codes, but we've taken them to the next level by instantly posting the special offer or promotion to Facebook. I need to contact Nissan!

  4. Dean Collins 11 years ago

    Patrick……did you click the QR codes?
    I'm not in the market for an ultima but my opnion of them just went up with the USB cable and two level center armrest storage area…..thats actually quite neat.

  5. Patrick Donnelly 11 years ago

    Isn't all the important info already printed on that giant sticker thats on the window?

Comments are closed.

Search

FBI Releases First Mobile App to Help Locate Missing Children
Previous
Flurry Launches Analytics 3.0 With Audience Segmentation and "Demographic Estimation"
Next

© 2015 Good News, Inc.

Back to top