Nissan Motor Company has begun slapping QR codes on vehicle window stickers as so-called “silent salespeople” according to the company.
You’ve likely waited to visit a dealership after-hours to look at a vehicle you’re interested in simply to avoid being hounded by a salesperson. Nissan recognizes this and hopes QR codes can help provide the information potential buyers want, without having to suffer through a salesman’s pitch.
The QR codes link users directly to a mobile optimized page that includes videos, features, vehicle inventory levels and more. The codes work with any smartphone reader app and is first being offered on the 2012 Nissan Altima and Sentra lines. The company plans to roll out the solution to its entire fleet eventually.
While it’s a smart move from a consumer standpoint, Nissan dealerships will get the added benefit of receiving valuable user data as well. There’s likely several calls-to-action on the mobile site linked to from each QR code that allows the dealer to collect contact information for follow up. If some sort of opt-in mechanism was integrated, dealers could continue messaging users after they scan a code, already knowing which vehicle they’re interested in and when they visited the dealership originally. Hopefully we’ll see some usage and engagement numbers soon.
Note: the QR code above is an actual code being used on the 2012 Nissan Altima. Give it a quick scan to see what it’s all about.
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Queaar Inc
Great post.
This is going to rise and more and more people get educated and understand the benefits of using QR Codes to link the real and digital world. Qr Codes scans have gone 4000% up between last year and this year.
That is a HUUUUUGE number.
We have recently created a Infographic on the "Rise of QR Codes". Check it out and let us know what you think.
http://blog.queaar.com/post/8811809234/infographi…
Caitlin
All the important info is definitely on the sticker already, but I see the value of being able to watch videos, see pictures, etc. Especially if the dealership is closed or busy, I could get some research done while I'm standing there.
I work for a company called BestBuzz, which also uses QR codes, but we've taken them to the next level by instantly posting the special offer or promotion to Facebook. I need to contact Nissan!
Dean Collins
Patrick……did you click the QR codes?
I'm not in the market for an ultima but my opnion of them just went up with the USB cable and two level center armrest storage area…..thats actually quite neat.
Patrick Donnelly
Isn't all the important info already printed on that giant sticker thats on the window?