NinthDecimal, an omni-channel audience and measurement company, announced today that it achieved annual revenue growth of over 190 percent in 2015.
“The company’s growth outpaced that of the overall US Mobile Advertising market, which according to eMarketer only grew at a 59 percent rate, by more than 300 percent,” a provided statement reads.
The record revenue growth was driven by an expanded customer base. NinthDecimal’s client list grew 71 percent in 2015, fueled by strong market demand for the company’s industry-leading audience data, measurement and insights solutions. NinthDecimal also benefited by a market shift towards mobile programmatic buying. Partnerships with the leading 15 demand-side platforms (DSPs) helped propel a programmatic revenue increase of 454 percent over the same time period.
“2015 was an incredible year and that momentum is carrying into significant growth in 2016,” said Mike Fordyce, CEO of NinthDecimal. “The growth was driven by three things: executing very well with the right team and culture, technology precision and accuracy that set us apart from our competitors and expanded products solutions for data, measurement and insights. We’re very proud of the team and culture we have created at NinthDecimal.”
To learn more about NinthDecimal, check them out here.
