Nintendo ‘Playing’ with Smartphones and Tablets

Nintendo 'Playing' with Smartphones and TabletsIs video game giant Nintendo planning to shift its attention toward smartphones and tablets?

As it turns out, we may be closer than we think to seeing Nintendo-branded gaming apps for today’s leading iOS and Android gaming devices.

“It’s a topic that comes up all the time. It’s a debate that’s constantly had,” sats Nintendo of America president and chief operating officer Reginald “Reggie” Fils-Aime. “We recognize that there are a lot of smartphones and tablets out there, and so what we’re doing is we’re being very smart in how we use these devices as marketing tools for our content.”

That admission game during a recent interview with King5.

“We’re also doing a lot of experimentation of what I would call the little experiences you can have on your smartphone and tablet that will drive you back to your Nintendo hardware,” Fils-Aime adds. “It’s largely going to be much more marketing activity-oriented, but we’ve done little things where there’s some element of gameplay – a movement, a shaking, something like that.”