Nine Out of Ten New Smartphone Purchases Are iOS or Android Powered

Perhaps the word “dominant” even fails to adequately describe the lock iOS and Android have on the smartphone market today. According to a new report on the Nielsen Wire Friday, smartphone penetration grew further during Q2 2012. All told, 54.9 percent of U.S. mobile subscribers owned smartphones by the close of June 2012. “This growth …   Read More

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Perhaps the word “dominant” even fails to adequately describe the lock iOS and Android have on the smartphone market today.

According to a new report on the Nielsen Wire Friday, smartphone penetration grew further during Q2 2012. All told, 54.9 percent of U.S. mobile subscribers owned smartphones by the close of June 2012.

“This growth is driven by increasing smartphone purchases,” Nielsen says, adding that 2 out of 3 Americans who acquired a new mobile phone in the last three months chose a smartphone.

Remarkably, approximately 90% of all smartphone purchases during Q2 were either for an iOS or Android device.

As of this report, Android is hanging on to its lead in the U.S. smartphone market. 51.8% of smartphone users now have an Android device while 34.3% of smartphone owners have an Apple iPhone.

“Blackberry owners represented another 8.1 percent of the smartphone market,” the Nielsen data showed.

To read the complete Nielsen Wire, click here.

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7 comments

  1. Openxcell Inc.

    Well, iOS and Android, the both OS really rock the market but comparably, I want to go with Android. The exclusive graph also shows the incredibility of Android. Android phone really brings the new revolution in tech market. The latest Samsung Galaxy S4 is one of exceptional example for that. The updated version of Android really makes crazy to their users. The latest Jelly Bean shows the most exceptional strategies of Google.

  2. Android App

    In my opinion people are buying android smartphone because they are getting free applications and other features free of cost so that's why people prefer android based smartphones. mobile users want services when they invest, People are using smartphone to get internet, applications and games.

  3. kirkavery

    Despite Android's reputation as a malware magnet, subscriber numbers keep increasing. According to the latest figures from Gartner, Android has a 64.1 % business, up from a 43.4 % at the same time last year. This compares with iOS, which has a 18.8 % business, about the same business as this time last year.

  4. Riley Gregory

    I came to know that For years it was revealed that iOS money making was five periods better than what we could create on Android.Sure, Android’s foundation was big but the customers who maintained to pay for applications were most likely using an iPhone, iPod contact or iPad.

  5. Mobile app

    Users want services when they invests. People are using smart phones to get web access and apps, since android and iTunes offers numerous applications matching the needs of the users, people will definitely prefer android and iPhone devices.

  6. Cory Grassell

    Not sure why I should be surprised or intrigued by this stat. But I understand that it has to be reported.

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    […] tools&nbsp&nbspspeak fusion&nbsp&nbsplive video conferencing&nbsp&nbspAs MMW reported earlier today, 90% of all new smartphone purchases final quarter went to iOS and Android powered […]

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