NIGA News: JOINGO and House Advantage Announce Strategic Partnership

JOINGO, a leading provider of mobile loyalty solutions for the casino gaming industry, and customer loyalty strategy and solution experts House Advantage, announced a new strategic partnership this week during NIGA that aims to integrate the two products to provide a seamless loyalty experience for current and future joint customers.

The integration will feature authentication of a customer via mobile app using the House Advantage API, notifications via mobile app when a patron becomes qualified for an offer or when an offer is close to expiring, better reward point tracking via live gameplay monitoring, and more.

According to a formal announcement, both JOINGO and House Advantage pride themselves on having open and flexible platforms, welcoming integrations with other party systems.

“In today’s competitive landscape, it’s critical that technology companies are willing and able to integrate with other systems to serve our customers in the best way possible,” said Kirk Olson, VP of Sales at JOINGO. “House Advantage has an excellent reputation as the industry leader for providing revenue producing customer loyalty solutions with innovative technology, so it’s a natural fit. We’re very excited about the partnership.”

“JOINGO has the most robust mobile engagement solutions — they are a leading mobile provider with a proven track record of success,” adds Jon Wolfe, CEO of House Advantage. “We are committed to selecting the best third party partners that complement our operational capabilities and robust data solutions to provide our customers new opportunities to enhance their guest relationships.”