The winner and undisputed champion of the mobile app world is Facebook.
Now the most popular mobile application across all mobile platforms, Facebook continues to reach new milestones.
Just this year Facebook announced that it had surpassed 750 million registered users.
According to the findings presented in Nielsen’s “State of the Media: The Social Media Report,” social media is now responsible for 22.5% of all the time US residents spend online. By comparison, online games account for 9.8% of our time, while email registers on the scale with 7.6%.
And Facebook is the biggest player within the social media category.
Nielsen says that in May of 2011, Americans spent 53.5 billion minutes on Facebook (from computers at home and work). That represents a 6% increase over May 2010.
When it comes to boasting of a robust mobile audience, Facebook now enjoys a mobile user base of 46 million. Coming in a distant second with 11 million mobile users is Twitter. LinkedIn, meanwhile, has 6 million mobile users, and MySpace has all but 4 million.
In terms of social media use along gender lines, Nielsen finds that women “make up the majority of visitors to social networks and blogs,” while users between 18 and 34 ranked as the “most active social networkers.”
Women, however, are responsible for 62% of Facebook’s page views.
To read the “State of the Media: The Social Media Report” from Nielsen, click here.
