Nielsen Sees ‘Healthy’ Spike in Global Ad Spending in Q3 2012

On Wednesday, Nielsen reported that global ad spending enjoyed a healthy spike in the third quarter of 2012.

Largely consistent with other recent industry reports and data sources, Nielsen’s quarterly Global AdView Pulse report shows that spending climbed 4.3 percent over Q3 2011 to $139 billion.

Nielsen says this jump represents an outpacing of the 2.7 percent growth seen in the first half of 2012.

Other notable findings presented today include:

  • An influx in advertising investments drove growth in the Middle East and Africa (up 18.9% YTD), as well as in North America.
  • The North American market showed a 5 percent increase through September, bolstered by an impressive 10.2 percent increase during Q3.
  • In North America, both the automotive and industry and services categories increased by double digits year-over-year, for both the year-to-date and Q3.

To learn more about the report and its findings, check out today’s post on the Nielsen Wire.