Nielsen Report Highlights How Netflix Subscribers Are Using The Service

On the heels of an earlier 2012 announcement that Netflix users have already cumulatively streamed over two billion hours of video in the fourth quarter of 2011, new insights into how subscribers are using the service have also emerged. A freshly published Nielsen survey indicates that 19 percent of respondents prefer to use the service …   Read More

1076 0
1076 0

On the heels of an earlier 2012 announcement that Netflix users have already cumulatively streamed over two billion hours of video in the fourth quarter of 2011, new insights into how subscribers are using the service have also emerged.

A freshly published Nielsen survey indicates that 19 percent of respondents prefer to use the service “for TV or TV-like programming.” That represents an increase of eight percent compared to 2011.

The increase comes in the wake of Netflix not just inking partnerships to re-air programming, but also jumping feet first into production themselves, rolling out original content—like the 8 episode “Lillehammer” starring former Soprano sidekick Steven Van Zandt or the upcoming “Orange is the New Black,” which is the first project from “Weeds” showrunner Jenji Kohan following the Showtime program’s run.

In addition to exploring original programming, the service has also thrived in response to making bold content offerings that include the likes of cult-classic sitcom “Arrested Development.”

“Increasing original content could help to drive Netflix users to stream even more TV-like content in the future,” the report reads. According to the survey’s findings, the number of subscribers that primarily stream movies fell from 53 percent in 2011 to 47 percent in 2012.

Have your Netflix viewing preferences changed in response to the type of content the company has begun providing? Please weigh in with a thought or comment below.

In this article