Nielsen Nugget: Technological Changes Drive Changes in Media Usage

nielsenThere’s an interesting graphic this week from respected media measurement company Nielsen.

The graphic tells the story of the “current state of the media universe,” a universe now full of choices for consumers of media, scanning the spectrum from TV to radio to mobile and social media platforms.

“Like the cosmos, which is contemplated much in current times, the proliferation of devices and the abundance of media choices is presenting endless options for the consumer and endless challenges and opportunities for the marketer,” notes Nielsen.

Nielsen no longer just tracks home viewers of television, as it once did. The company’s mission is — as the company notes — to total up “audiences across devices and burgeoning viewing platforms.”

One notable find from Nielsen? Consumer engagement is definitely growing.

Check out the graphic here to see what’s happening in a variety of market segments.