Nielsen Data Shows U.S. Tablet Owners Most Willing to Pay for Premium Content

There’s no question about the amount of freemium content available across the digital landscape today. But with some of that free content being less than high quality material, it’s no wonder that so many mobile device owners continue to pay up for premium content.

And tablet owners, it would seen, are the biggest spenders.

“Even with a vast amount of free content available,” Nielsen says in a new report, “tablet owners aren’t opposed to paying for the media they really want.”

Among tablet owners in the U.S., U.K., Germany and Italy, the venerable research firm found that Americans are the most likely to pay for all categories of media content, except news.

Other findings:

  • Most U.S. tablet owners have paid for downloaded music (62%) and books (58%) for usage on their device. Approximately half have paid for movies (51%).
  • News is the top content category among the European tablet owners surveyed: 44 percent of tablet owners in Italy, 19 percent of tablet owners in the UK, and 15 percent of tablet owners in Germany say they have paid for tablet news content.
  • Among the European countries, Italians are the most willing to pay for media content on their tablet.

How often do you pay for premium content on your tablet?