Nielsen Data Shows Increased App Engagement Among Android Users

Android users are spending an ever-increasing amount of time engaged in their apps and on the mobile web every day. According to the latest data from Nielsen Smartphone Analytics, the average U.S.-based Android consumer spends 56 minutes per day “actively interacting with the web and apps on their phone.” But of that period of time, …   Read More

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Android users are spending an ever-increasing amount of time engaged in their apps and on the mobile web every day.

According to the latest data from Nielsen Smartphone Analytics, the average U.S.-based Android consumer spends 56 minutes per day “actively interacting with the web and apps on their phone.”

But of that period of time, two-thirds is spent on mobile apps. Just one-third is spent surfing the mobile web.

“Perhaps more surprising,” Nielsen admits, “despite the hundreds of thousands of apps available for Android, a very small proportion of apps make up the vast majority of time spent.”

As it turns out, the top 10 Android apps account for a whopping 43% of all the time spent by Android consumers on mobile apps. The top 50 apps make up 61% of all time spent.

With 250,000+ Android apps available at the time of this writing, that means the remaining 249,950+ apps have to compete for the remaining 39 percent of the pie.

As of the end of June 2011, Android represented 40.1% of the U.S. smartphone market.

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