Nielsen Data Shows 62 Percent of ‘Young’ Mobile Users Own Smartphones

The “younger” mobile users among us (those aged 25-34) are big fans of smartphones, it seems. According to Nielsen’s third quarter survey of mobile users, while only 43 percent of all US mobile phone subscribers own a smartphone, the overwhelming majority of those under the age of 44 now have smartphones. 62 percent of mobile …   Read More

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The “younger” mobile users among us (those aged 25-34) are big fans of smartphones, it seems.

According to Nielsen’s third quarter survey of mobile users, while only 43 percent of all US mobile phone subscribers own a smartphone, the overwhelming majority of those under the age of 44 now have smartphones.

62 percent of mobile adults aged 25-34 report owning smartphones. And among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54 percent.

The latest report from Nielsen also shows that roughly 40 percent of 12-17 year-old teens and 40 percent of 45-54 year-olds reported owning a smartphone, as opposed to a more basic feature phone.

After younger adults, the segment with the second fastest-growing smartphone penetration rate is those aged 55-64. Smartphone penetration among this older group is only 30 percent, but it jumped 5 percent this quarter.

“As the smartphone market continues to expand,” the report reads, “Android remains the most popular smartphone operating system in the United States, with 43 percent of the market, while Apple is the top smartphone manufacturer, with 28 percent of smartphone consumers sporting an Apple iPhone.”

To read more from the report, click here.

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