Nielsen: Android Users Click The Most Ads, Followed By Windows Mobile And iOS

Nielsen today released a new study in conjunction with the AppNation conference in San Francisco regarding users who click ads in the various mobile platforms. Again, Android comes out a winner with roughly one-third of users having clicked on an in-app ad.  Surprisingly, Windows Mobile came in second with 29% of users clicking in-app ads, …   Read More

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Nielsen today released a new study in conjunction with the AppNation conference in San Francisco regarding users who click ads in the various mobile platforms.

Again, Android comes out a winner with roughly one-third of users having clicked on an in-app ad.  Surprisingly, Windows Mobile came in second with 29% of users clicking in-app ads, followed by Apple’s iOS at 26%.  Rounding out the top five, Palm came in at number three with 22% followed by Blackberry at just 15%.  “Other operating systems” came in at number five with 24%.

The findings are based on an August survey of 4,000 mobile subscribers who had downloaded an app in the last 30 days, and Nielsen attributes Android’s dominance to its users being a “younger demographic,” while also citing the fact that Android’s less affluent users also show a decided preference for free apps.  “Either way, they are more likely to click on an ad within an app, and that spells a clear monetization strategy for anyone targeting the fast-growing Android user base,” concludes Nielsen in the report.

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4 comments

  1. Brendon Twohatchet

    Fantastic stuff, going to have to review it all over again.

  2. meedabyte

    Could be also a matter of developer freedom in putting Ads in tricky positions: very often I click ads just casually. I've an Android device. Anyway I'm not so expert of the Ads policies on Apple.

  3. Top click mobile users…? | Mike On Media

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  4. Giff Gfroerer, i2SMS

    The figures for Android are very similar, albeit a tad lower, than what iOS experienced when they first released. For new smartphone owners, there is the novelty of banner ads on their device. So they click away….at first. Over time, they click less on the ads, just as they did with Internet ads on their PCs some ten years ago.

    I am not discrediting the success of Android here, heck, I personally have an Android device and love it. I am merely pointing out that just because iOS was ahead two years ago and now Android is ahead does not mean Android is doing anything spectacular, or their users are materially different, to be achieving these results, nor was Apple a few years back.

    Parity will overcome in the long haul.

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