On Friday, the folks behind social network app PlayUp announced their partnership with St. Louis Rams Running Back Steven Jackson and Buffalo Bills wide receiver Stevie Johnson to give fans “a unique real-time interactive mobile experience around Super Bowl XLVI.”
“I am extremely excited to be able to hang out and bond with my fans in the PlayUp app in real-time during the premier event on the sports calendar,” said Johnson. “I love being able to use social media to relate with my fans in ways never before possible, and the PlayUp app is great in that it lets me connect with them over our shared passion – football. It should be a remarkable game. Hopefully next year football fans will be using PlayUp to praise my team while we’re on our way to a Super Bowl victory!”
Both stars have selected PlayUp as their preferred social media platform to interact with football fans during the biggest sporting event of the year. On Super Bowl Sunday, Jackson and Johnson will be corresponding with fans in “interactive virtual hangouts” where fans can join and message with them about the action transpiring in Indianapolis.
In addition to engaging with fans in their own public chat rooms, Jackson and Johnson will also be hopping to other rooms and chatting with additional football addicts. Jackson will be using his PlayUp username “sj39” and Johnson will be using “StevieJohnson13”.
“We are thrilled that both stars are choosing PlayUp to engage with passionate football fans over the Super Bowl,” said Dennis Lee, PlayUp USA CEO. “PlayUp is making it easier than ever before for sports fans to connect with each other, along with their favorite athletes. We know football fans will love having the chance to interact with these outstanding players. Both Stevie Johnson and Steven Jackson are great partners for PlayUp given their love for their fans and the way they have successfully used social media to connect with them.”