New Webinar: Mobile App Engagement & Retention Using Mobile Push Messaging

Ever wonder why brands with mobile apps leverage push messaging to drive user engagement?  Or why push messaging has become such an important tool for mobile marketers?

Urban Airship, the largest provider of push messaging technology, is sponsoring a new webinar right here on MMW to discuss every facet of push messaging; including how it works and why some of the largest brands around are using the technology for user engagement and retention.  “While the number of connected consumers continues to skyrocket, brands still struggle to drive core business goals using mobile marketing,” the company explains.  “Consider changing that with a mind-blowing mobile opportunity: using relationship-driven push messaging to increase consumer engagement, conversion, and retention.”

Brent Hieggelke, CMO of Urban Airship, will discuss how different types of organizations deliver real-time, context-driven interactive engagement using push technology.  Based on real-world examples, the webinar will also uncover best practices and new technologies to help put these practices into place.  The goal is that attendees will walk away knowing how to bring together customer location, CRM, and customer-stated preference data to build relationships that translate into improved customer lifetime value.

The webinar is scheduled for Tuesday, August 21st at 10am PDT.  You can register to attend here.