A new study from the Mobile Marketing Association, which is based on surveys and interviews with more than 400 brand leaders and senior agency executives, is now available for download.
According to the report summary, the report in question indicates that that marketers are “advancing their location data strategies, significantly increasing spend and using more data-centric approaches that impact ad delivery and creative.”
The MMA would like to thank Factual as the primary sponsor of this research initiative, as well as the following co-sponsors: Digital Element, Dstillery, PlaceIQ, Plexure, Skyhook Wireless, Teralytics, Thinknear by Telenav, Ubimo, Verve Mobile and xAd.
Want to know more? Get the full report here.