New Study Highlights Growth in mCommerce

According to new industry research published on Wednesday, mobile commerce is growing faster than most people may have realized. The latest research results from eDigitalResearch and Portaltech Reply shows that 64% of smartphone owners are now using their mobile devices to shop online, a number that has quadrupled since June 2010. Additionally, the latest research …   Read More

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According to new industry research published on Wednesday, mobile commerce is growing faster than most people may have realized.

The latest research results from eDigitalResearch and Portaltech Reply shows that 64% of smartphone owners are now using their mobile devices to shop online, a number that has quadrupled since June 2010.

Additionally, the latest research indicates that 84% of smartphone owners have used their devices to browse websites, with one third doing so on a daily basis.

Not surprisingly, another three quarters are using their smartphones to research products.

“These results confirm that mCommerce has fundamentally revolutionized the way in which we shop and browse,” says Derek Eccleston, Head of Research at eDigitalResearch.

All told, the growth of mobile shopping shows no signs of slowing down. Almost half (44%) of the smartphone owners surveyed said that they would use their devices to browse more in the coming months, with one third (31%) claiming that they would then go on to make a purchase.

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