New Resource Launched for Mobile Campaign Measurement

comScore this week has announced the availability of daily reporting of unduplicated audience, viewability, and validation metrics for mobile campaigns. For improved mobile campaign management, comScore is hitting the nail on the head of what is needed in 2015. These enhancements to comScore’s existing mobile campaign measurement offering bring mobile advertising into alignment with what …   Read More

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New Resource Launched for Mobile Campaign Measurement

comScore this week has announced the availability of daily reporting of unduplicated audience, viewability, and validation metrics for mobile campaigns.

For improved mobile campaign management, comScore is hitting the nail on the head of what is needed in 2015.

These enhancements to comScore’s existing mobile campaign measurement offering bring mobile advertising into alignment with what is currently available for desktop display and video campaigns through comScore vCE.

“Marketers are increasingly focused on cross-media campaigns because they understand that holistic planning can radically improve efficiency in delivering against their target audiences,” said Anne Hunter, senior vice president at comScore.

Advertisers and agencies interested in measuring their advertising through these solutions are encouraged to get in touch with comScore.

To learn more, click here.

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