New Report Says Travelers are App Junkies

As first reported by our sister site mGamingWatch, a recent report authored by Strategy Analytics — “TripAdvisor: A Gateway App” — TripAdvisor users are on average 3 times more likely to own an airline, hotel, or OTA app than others. The Strategy Analytics research suggests that TripAdvisor “could be the travel industry’s key to finding …   Read More

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New Report Says Travelers are App JunkiesAs first reported by our sister site mGamingWatch, a recent report authored by Strategy Analytics — “TripAdvisor: A Gateway App” — TripAdvisor users are on average 3 times more likely to own an airline, hotel, or OTA app than others.

The Strategy Analytics research suggests that TripAdvisor “could be the travel industry’s key to finding an engaged audience.”

Data from AppOptix indicates that travel apps represent less than 1 percent of all mobile device sessions.

“Further, hotel and airline apps have a sub 3 percent installed base,” notes Strategy Analytics. “To say it is difficult to find engaged travel users on mobile is an understatement. However, TripAdvisor transcends these paradigms. It has an installed base in excess of 10 percent while also being highly correlated to ownership of other travel apps.”

“As TripAdvisor continues to define its mobile strategy – partnering with those in travel to promote their brands alongside highlighted destinations – could be a win for all in the industry,” says Josh Martin, the Travel Analytics Research Service Director. “In order to earn return on their app investments companies need to increase usage and TripAdvisor is a channel to finding those that are highly interested in travel.”

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1 comment

  1. JohanaBickle

    The report uncovers what we have already suspected in mobile for a long time. Travel is an obvious industry to take advantage of to engage with mobile/app users and as the number of world travelers to grow- it is predicted to reach 1.8 bn by 2030. If you want to learn more about the wold of travel in mobile check out this infographic www.applift.com/blog/travel-apps-mobile-infographic.html

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