It’s a social media first kind of world, especially for mobile users.
“The very first app most U.S. mobile users open in the morning is for social networking, and the last one at night is for entertainment — but the app category with the highest loyalty, or frequent and consistent use, is news & information.”
That’s the assessment served up this morning with the publication of Opera Mediaworks’ Q2 2015 State of Mobile Advertising report.
The second quarter, marked by a number of major overlapping sporting events, including the NHL and NBA championships and the opening of the American baseball season, also showed high use of sports apps, with a more distinct preference for morning than any other of the popular categories.
As for the platform wars, not much has changed this time around. Android leads in traffic and revenue generation, the report summary explains, but iOS is still on top for monetization.
Want to know more? The full report is available now for review here.