Cyber Monday may now be behind us, but we have enough data to sift through and learn from to keep us busy until next year’s Cyber Monday.
Adobe has just released and shared with MMW its 2015 online shopping data for Cyber Monday 2015.
A record $2.98 billion (12 percent more than in 2014) will be spent online by the end of the day, marking the largest online sales day in history, the report summary reads.
Thanksgiving Day through Cyber Monday will drive a total of $11 billion in online sales, a 15 percent increase year-over-year (YoY) and 30 percent of all online sales in November ($39.5 billion).
Brick-and-click retailers saw the strongest growth in sales YoY with 18 percent reversing the trend of Cyber Monday being an online-only retailer day. The first 18 days in December are all expected to be $1 billion sales days.
“Cyber Monday has pushed online spending to a new high, and is on track to hit a record $3 billion in sales, in line with our forecast,” said Tamara Gaffney, principal analyst at Adobe Digital Index. “Online traffic was so astronomical that several retailers experienced temporary outages and slow checkouts, but that didn’t stall consumer spending. Dallas-Fort Worth, Chicago and Los Angeles were the largest metropolitan areas with the highest online sales growth between Thanksgiving and Sunday.”