Sizmek, an open ad management company for multiscreen campaigns, has just teamed up with Retailigence, an online-to-offline marketing platform for driving sales in stores.
The purpose of the partnership? To enable brands to incorporate real-time and offline shopping data into rich media creative on all screens. Ideally, this will drive in-store foot traffic and purchases at brick-and-mortar retail locations.
Through the partnership, Sizmek now enables brands to take consumers from click-to-brick by integrating the Retailigence database of more than 20 million products available at over 200,000 retail locations with dynamic location based messaging that turns online purchase intent to in-store conversion.
“An increasing amount of time is spent shopping online, but the vast majority of retail purchases still take place in stores,” said Jeremy Geiger, CEO of Retailigence. “It’s more important than ever for brands to get all relevant information, such as real-time in-store product availability, to potential customers at precisely the moment it’s most relevant and/or needed. By partnering with Sizmek, we’re providing brands with the tools they need to connect with audiences through engaging, dynamic advertisements that increase foot traffic and impact conversion decision in the aisle and near the store.”