New Partners Delivering Guest Access Marketing Automation

New Partners Delivering Guest Access Marketing AutomationAirTight Networks, a provider of cloud Wi-Fi, says its has reached an OEM agreement with Purple WiFi, a developer of guest WiFi solutions.

As a result of the coupling, AirTight has integrated Purple WiFi’s guest access and hotspot social engagement software into its cloud-managed Wi-Fi platform and applications suite.

All told, the new solution made possible by this pairing goes beyond social-identity-based check-in by:

  • Tapping individual user profiles from social networks to aid programmatic marketing engagement based on guest characteristics and visit patterns,
  • Simplifying the social marketer’s life (at both store and brand levels) through a powerful but very accessible template-based interface for creation and management of customized, behavior-based marketing programs
  • Reaching users through their preference of e-mail, SMS, or social channels (Facebook, Twitter, LinkedIn, Google+, and/or Instagram), as well as …
  • Providing data feeds back into core CRM systems as desired for further omnichannel engagement.

“We recognized that Purple WiFi’s social engagement tools lead the industry in enabling informed, effective retailer monetization of Wi-Fi, through an elegantly-designed, easy-to-use, and powerful combination of marketing automation functionality,” explains David King, AirTight’s Chairman and CEO. “It meshes well with our whole approach to helping our customers create unique value on top of their Wi-Fi networks in a hassle-free and ‘appified’ cloud model.”