New Mobile Platform Fuels Up

In anticipation of the launch of their new mobile commerce platform, fuel brands Phillips 66, Conoco and 76 have just debuted their “Mobile Connect Experience.”

The unveiling came this week at the ARIA Resort and Casino in Las Vegas during Phillip 66’s Momentum: Driven by Excellence conference.

The new platform, we’re told, will connect retail fueling consumers to Phillips 66, Conoco, and 76 locations through a mobile app using a dynamic station finder, enabling a mobile payment wallet and delivering contextual commerce digital offers.

Phillips 66’s GM of Marketing Services Rod Palmer expanded on the new offering in a session with customers, telling them that “We designed our mobile solution to build on top of technology you should already have at your store, and unlike some of our competitors, our offering doesn’t just work at the pump, but inside the store as well. It’s designed to work for all of your business.”

“A company with the innovative spirit of Phillips 66 helps move the entire retail fueling industry forward,” said Donald Frieden, founder and CEO of P97. “P97 is working with Phillips 66 to integrate existing technologies such as their proprietary credit and loyalty programs into a comprehensive mobile commerce platform, creating a seamless commerce experience for consumers.”

We’re told that Phillips 66 is currently testing mobile commerce connected sites in the Texas and Oklahoma regions, with a nationwide rollout planned for 2017 into 2018.