New Mobile Mix Report Makes a Great ‘Impression’

Millennial Media has produced another must-read Mobile Mix Report.

This month’s report points to some interesting growth trends, including the fact that Amazon increased impressions 125 percent from the previous quarter.

Android tablets now make up nearly 50 percent of tablet impressions. But it wasn’t just Amazon that ruled the day.

Samsung and Apple both saw noticeable gains too.

Overall, Apple was the top manufacturer on Millennial Media’s platform and impressions from all models of the iPhone grew 28 percent from the previous quarter.

Samsung was the second largest manufacturer on the platform, and saw impressions increase 19 percent from the previous quarter.

Android and Apple both increased their overall share of impressions year-over-year, with Apple going from 33 percent to 39 percent, and Android going from 49 percent to 52 percent.

To learn more, check out the freshly published Mobile Mix Report.