New Mobile Marketing Tool Comes to Japan

transcosmos announced today a new partnership with Repro Inc. and will begin handling “Repro.” a mobile app geared marketing tool developed and provided by Repro Co. As the shift from PC to smartphone for internet usage accelerates, the company tells us, it is anticipated that the smartphone advertising market will continue to grow significantly. In …   Read More

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Word Cloud "Mobile Marketing"transcosmos announced today a new partnership with Repro Inc. and will begin handling “Repro.” a mobile app geared marketing tool developed and provided by Repro Co.

As the shift from PC to smartphone for internet usage accelerates, the company tells us, it is anticipated that the smartphone advertising market will continue to grow significantly.

In this type of market environment, transcosmos “will continue expanding app marketing related services and developing a dedicated work force, and will begin providing the mobile app geared marketing tool Repro.”

“Repro” is a growth hack tool which provides all of the functions necessary in a single SDK. In addition to the quantitative analysis function such as funnel analysis and retention analysis, it has a qualitative analysis function which can replicate the users’ in-app behaviors, and therefore can easily identify any tasks for the app.

Also, the in-app marketing functions such as push notification and in-app outgoing messaging are comprehensive, and can increase app revisit and billing rates, the company says.

“Repro Co. supports our theme of ‘Make the right product decision every time.’ And as an app growth supporting company, we are promoting the development of user-friendly tools for app operators with useful knowledge,” says Repro Inc. CEO Yusuke Hirata, “We are pleased that this partnership is a result of transcosmos appreciating this theme. By partnering with transcosmos, who has a proven track record in the digital marketing field, we are confident that Repro Co.’s functionality can be implemented widely across the market and exceed the expectations of advertisers.”

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