Evergage, a real-time personalization platform company, announced on Wednesday that Evergage for Mobile Apps now includes support for Android operating systems and native in-app messaging capabilities.
With these new enhancements, we’re told, marketers are able to provide superior in-app experiences for Android users, and leverage user activity and intent data to personalize experiences across all channels – from in-app to websites, and more.
Evergage for Mobile Apps tracks the behaviors and actions of mobile app users so marketers can easily connect the dots between in-app behaviors and interests – now for iOS and Android users – as well as data from the website, web applications and other channels, including third-party systems such as CRM and email marketing solutions.
With a unified view of each customer, marketers can seamlessly deliver personalized experiences in real time, regardless of the device or channel.
“By tracking and examining a user’s demographic details, history and in-app behaviors in real time – we’re talking milliseconds – Evergage for Mobile Apps helps marketers engage visitors in the moment, as their interest is piqued, with the most relevant and personalized experiences,” said Karl Wirth, CEO of Evergage. “By extending support to Android operating systems, marketers can bring real 1:1 personalization to more mobile apps, making multichannel personalization a greater reality.”