New Mobile Beauty App May Be a Game Changer

New Mobile Beauty App May Be a Game ChangerFaceCake Marketing Technologies is looking to be beauty’s ultimate game changer in the mobile age.

The company announced today the launch of ShadeScout, the cosmetics color search mobile app that enables consumers to “find products in the colors that inspire them.”

Calling their firm a “pioneer in augmented reality,” FaceCake wants to reinvent the way people shop for cosmetics by combining its color search technology, signature Virtual Try-On capabilities and built-in purchase features to “create a mobile, immersive shopping experience. ShadeScout is available for download on the App Store and Google Play.”

Whether admiring the color of a celebrity’s lipstick in a magazine or a flower in a garden, ShadeScout allows consumers to use their mobile device to capture any color they see and quickly and easily locate its cosmetic counterpart.

“With ShadeScout, you have the ability to instantly find products that match any color you see, from a celebrity’s red carpet look to a bouquet of fresh roses. You don’t need to have product information to find that perfect match; ShadeScout finds it for you,” said Linda Smith, CEO of FaceCake. “A search engine for today’s shoppers, ShadeScout makes it easy to find the products you want, virtually try them on, share them with friends, buy items, and is with you wherever you go.”