New Mobile Ad Solution Targets Browsers, App Platforms

New Mobile Ad Solution Targets Browsers, App PlatformsWith personalization all the rage across mobile advertising today, Criteo has just introduced a new capability that they call “critically important” for advertisers seeing an explosion in mobile sales via tablets.

The tech company specializing in digital performance advertising has just confirmed the global availability of a “complete mobile advertising solution.”

Criteo says it is working closely with clients to deliver a “transparent, cookie-based solution” that allows advertisers to serve personalized dynamic ads on Safari mobile web browsers.

“Our customers have been asking for a comprehensive solution for mobile advertising, so we’re delighted to announce the release of support for all browsers. Criteo has worked hard to deliver a unique solution that enables a privacy-centric cookie-based solution for Safari – the default mobile web browser for the most popular tablet and smartphone. This builds on our existing mobile browser technologies and is a powerful complement to our in-app and online offerings,” says Jonathan Wolf, Chief Product Officer at Criteo.

“With the introduction of new advertising capabilities,” Wolf adds. “it’s also important for us to reaffirm Criteo’s commitment to upholding the highest levels of consumer privacy.  Privacy considerations are at the very center of everything we do, and we aim to deliver fantastic results for our clients, while ensuring consumers have privacy, transparency and control.”

Criteo says it now generates over $1 billion in post-click mobile sales for customers on an annual run-rate.