Everyone hates spam, so everyone is going to love what the team at iconectiv is up to.
MMW learned Monday that iconectiv is behind a new push to safeguard brand reputations by slashing their association with spam.
As consumers increasingly rely upon text messaging for authentic engagement with organizations to conduct a variety of everyday tasks, the last thing they want or need are irrelevant, misdirected texts they did not ask to receive, or worse, their medical, financial and other personal data sent to someone else’s mobile phone.
iconectiv, a partner of the global communications industry connecting more than two billion people every day, have just announced iconectiv Right Party Verification for Messaging. It’s a new service for mobile marketers, messaging aggregators and contact centers to deliver targeted communications, less unwanted spam and happier customers.
“The service was developed in response to evolving Federal Communication Commission (FCC) rules under the Telephone Consumer Protection Act (TCPA) that now dictate companies must have permission not just to send marketing messages to a mobile number but also to have explicit consent to contact the owner of that number,” the company explains, noting how failure to comply can lead to large fines for offending companies. With some 45 million U.S mobile numbers typically reassigned every year, just one communication to a number with a new owner could trigger a fine that is currently set at a minimum $500 per unsolicited contact – increasing to $1,500 per contact for offenses deemed to be deliberate.
The numbers can quickly add up. Recent TCPA enforcement has seen many established and well-known brands endure record-setting legal penalties and multi-million dollar class-action lawsuits.
So how can this new service help?
Part of the iconectiv Messaging Solution “builds on the company’s long history in the mobile numbering space, particularly the transfer of numbers from one service provider to another.”
We’re told that with research showing that around 97 percent of messages are opened within three minutes, protecting the integrity of text messaging outreach is vital to today’s mobile marketing efforts.
“Right Party Verification for Messaging means companies can have renewed confidence in one of the most popular forms of customer engagement,” said Scott Puopolo, Executive Vice President of Information Solutions at iconectiv. “When managed correctly, text messaging is a powerful tool that delivers the right message into the hands of the right people. Handled badly, it can alienate customers, damage brand integrity, and lead to costly fines.”
To check out what iconectiv can do for you and for your reputation, check out the company’s official website here.