New Marketing Agency Launched for Mobile Games

iQU Group tells MMW that they’ve just launched its new outfit, Mobilize. The division is focused exclusively on the mobile games market to help developers self-publish “successful mobile titles, engage players and operate profitable games.” In a crowded, confusing market, Mobilize gets involved in the development process early to offer a holistic, bespoke go-to-market and …   Read More

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New Marketing Agency Launched for Mobile GamesiQU Group tells MMW that they’ve just launched its new outfit, Mobilize.

The division is focused exclusively on the mobile games market to help developers self-publish “successful mobile titles, engage players and operate profitable games.”

In a crowded, confusing market, Mobilize gets involved in the development process early to offer a holistic, bespoke go-to-market and growth strategy with scalable products and solutions.

“In today’s saturated mobile games market it’s very important for developers to not only make a great game but to also create a viable strategy to soft-launch, launch, run and monetize their game properly,” said Oliver Kern, the group’s VP and Chief Mobilizer.

Mobilize services include campaign management, soft-launch management and data analysis.

To learn more, click here.

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