iQU Group tells MMW that they’ve just launched its new outfit, Mobilize.
The division is focused exclusively on the mobile games market to help developers self-publish “successful mobile titles, engage players and operate profitable games.”
In a crowded, confusing market, Mobilize gets involved in the development process early to offer a holistic, bespoke go-to-market and growth strategy with scalable products and solutions.
“In today’s saturated mobile games market it’s very important for developers to not only make a great game but to also create a viable strategy to soft-launch, launch, run and monetize their game properly,” said Oliver Kern, the group’s VP and Chief Mobilizer.
Mobilize services include campaign management, soft-launch management and data analysis.
To learn more, click here.