New iTunes Terms Allows For Opt-Out Of iAd Data Collection

User’s are rushing to update their iPhones and iPod Touches to iOS 4 today, but in addition, users have been greeted with new terms to their iTunes account which include the option to opt-out of iAd data collection. Users have been greeted with a screen informing them of changes to the iTunes Store terms and …   Read More

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User’s are rushing to update their iPhones and iPod Touches to iOS 4 today, but in addition, users have been greeted with new terms to their iTunes account which include the option to opt-out of iAd data collection.

Users have been greeted with a screen informing them of changes to the iTunes Store terms and conditions, and while users are required to accept the changes before continuing, the summary of changes simply indicates that the company has made “material” changes to its privacy agreement.  Since iAd is based around the serving of interactive ads based heavily on the data Apple collects on its users, the new privacy terms explain what’s going on and allows an explicit, albeit indirect, means to opt-out.

Here’s what apple’s states in its new terms; “Apple and its partners use cookies and other technologies in mobile advertising services to control the number of times you see a given ad, deliver ads that relate to your interests, and measure the effectiveness of ad campaigns,” the text says. “If you do not want to receive ads with this level of relevance on your mobile device, you can opt out by accessing the following link on your device: http://oo.apple.com. If you opt out, you will continue to receive the same number of mobile ads, but they may be less relevant because they will not be based on your interests. You may still see ads related to the contrent on a web page or in an application or based on other non-personal information. This opt-out applies only to Apple advertising services and does not affect interest-based advertising from other advertising networks.”

Apple doesn’t make it the easiest process to opt-out, saying that users must visit the above URL on each device they wish to exclude from the data collection- which must be running iOS 4 in order to register the opt-out.  It’s clear that Apple doesn’t want users to opt-out, for obvious reasons, so they’ve made it rather complicated to do so.

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