User’s are rushing to update their iPhones and iPod Touches to iOS 4 today, but in addition, users have been greeted with new terms to their iTunes account which include the option to opt-out of iAd data collection.
Users have been greeted with a screen informing them of changes to the iTunes Store terms and conditions, and while users are required to accept the changes before continuing, the summary of changes simply indicates that the company has made “material” changes to its privacy agreement. Since iAd is based around the serving of interactive ads based heavily on the data Apple collects on its users, the new privacy terms explain what’s going on and allows an explicit, albeit indirect, means to opt-out.
Apple doesn’t make it the easiest process to opt-out, saying that users must visit the above URL on each device they wish to exclude from the data collection- which must be running iOS 4 in order to register the opt-out. It’s clear that Apple doesn’t want users to opt-out, for obvious reasons, so they’ve made it rather complicated to do so.