With almost half of all holiday shopping coming from online browsing and buying, are retailers well-prepared to garner the best customer experiences across digital screens? How can retailers grow their business during the busy season and into the New Year?
Persio, a multi-channel marketing and “decisioning” platform, has put together key data from a retailer’s recent holiday campaign through utilizing niche marketing strategies.
Using these strategies to follow the customer journey, campaign results include:
- Double opt-in rates yielded 229,000 mobile numbers and 229,000 matching email addresses
- 20,000 additional Loyalty IDs added when subscribers were prompted to download the Passbook coupon, linking loyalty information with purchase data
- 39,000 downloads/device ID’s and 45,000 additional mobile browser cookies after recipients clicked through to the retailer’s site
Want to know more? Check out the visual below.