Ericsson ConsumerLab has published its annual study focused on worldwide trends in TV & Media across North/South America, Europe, and APAC. Data is based on interviews with over 22,500 people which is representative of 680 million consumers, along with supporting quantitative and qualitative data.
The latest edition of the report has found that Video-on-Demand (VOD) services are changing viewer’s habits.
Consumers spend six hours per week watching streamed on-demand series and movies, doubling since 2011. This has also made linear TV, or binge watching, key. This habit is common among Subscription Video-on-Demand (S-VOD) users on subscription such as Netflix, Amazon Prime, and HBO, of whom 86% of the U.S. binge-watch at least once a week. However, half of consumers worldwide (33% U.S.A) watching linear TV say they can’t find anything to watch daily and say recommendation features are not hitting the mark with their choices.
User-generated content (UGC) platforms are gaining a larger share of consumer’s time. Close to 1 in 10 consumers watch YouTube for more than three hours per day. This has resulted in a boost of using UGC for educational purposes, with consumers watching an average 73 minutes of these videos per week.
Other important findings include:
- Consumers are embracing video on-demand services like never before; in the U.S., 35% of all TV and video viewing hours are now spent viewing on demand content
- 71% global increase in the number of people watching video on smartphones since 2012; in the U.S. this increase is even greater at 136%/61 percent watch on their smartphones today
- 55% of U.S. teenagers TV and video viewing time is on a mobile device
- In the U.S., 86% of Subscription Video-On-Demand users binge-view at least once a week
About this report
Interviews were undertaken with consumers aged 16-59 and 60-69, across 20 markets: Brazil, Canada, China, Colombia, France, Germany, Greece, Ireland, Italy, Mexico, Portugal, Russia, Spain, South Korea, Sweden, Taiwan, Turkey, UK, Ukraine and the US. All respondents have a broadband internet connection at home, and watch TV/video at least once a week. Almost all use the internet on a daily basis.