New Display Ad Solution Creates Marketing Buzz

New Display Ad Solution Creaties Marketing BuzzThe performance display advertising specialists at Criteo have just announced the beta release of their newest solution.

The new offering provides app developers and mobile marketers a “cost effective, performance driven solution” that Criteo says is conducive to engaging and converting valuable users and increasing the lifetime value of customers using their mobile application.

Criteo’s mobile in-app product combines real-time customer behavior with the advertiser’s own product catalog and creative content.

“Extending to mobile its world-class recommendation and prediction Engine, the new mobile solution generates fully personalized, dynamic banners in real-time, with each individual adoptimized to maximize conversions at a specific return on ad spend (ROAS) objective,” the company said in its formal announcement.

With the recent release of a solution for mobile web and now the addition of in-app advertising, Criteo says its “uniquely positioned” to provide a comprehensive solution across desktop and mobile for existing and new clients.

To learn more about what Criteo is up to, click here.