New Digital Tech Helps Real Estate Pros Monetize Listings

New Digital Tech Helps Real Estate Pros Monetize ListingsListTrac, which calls itself the “Google Analytics for real estate listings,” has just announced its revenue model deemed a breakthrough for the real estate industry.

We’re told that it allows, for the first time, a method for real estate professionals to monetize their own listing content as it’s distributed across the Internet.

“Just as musicians are compensated each time their song is played on the Internet, ListTrac wants real estate professionals to be rewarded every time their listing is viewed on the Internet,” said Trent Gardner, CEO of ListTrac.

ListTrac is a free tool allowing real estate professionals to monitor their listing’s online performance in their MLS system, broker and agent IDX websites, and real estate portals. Rapidly growing ListTrac is now partnered with many of the nation’s largest Multiple Listing Service firms, providing listing metrics and reports to over 400,000 agents while monitoring over a half-million listings.

In its announcement, the company cited data from comScore, which notes that real estate listing content across thousands of sites attracts some 300 million “eyeballs each month.”