New Content Providers Added to Starbucks Growing Digital Network

The array of content now available through the Starbucks digital network is becoming every bit as strong as the company’s celebrated coffee.

This week, Starbucks raised the curtain on the newest additions to the Starbucks Digital Network, which launched in October 2010.

Revealed on stage at the company’s annual meeting of shareholders, The Economist, ESPN Insider Rumor Central, Marvel Digital Comics and Mediabistro were all welcomed into the Starbucks fold thanks to an expansive new partnership with Yahoo!

The Starbucks digital network continues to serve up a collection of hand-picked premium news, entertainment and lifestyle content along with local insights and events.

Powered by free Wi-Fi, the digital network is accessible via laptops, tablets and smartphones in nearly 6800 U.S. company-operated Starbucks stores. Today’s line-up gives free access to premium content covering global news, sports, comics and careers.

“Following the fall launch, we’ve continued to seek feedback from our customers so we can continue to shape and grow the Starbucks Digital Network in a way that is authentic to the Starbucks Experience, inspires conversation and invites new customers to experience our content offering when they visit their neighborhood Starbucks,” said Stephen Gillett, Starbucks chief information officer, executive vice president Digital Ventures.

“Today we’re broadening the offering and will continue to develop the network’s channels with a spectrum of new content,” Gillett concluded.