New comScore Data Shows Online Video Consumption Reaches New Highs

The folks with their fingers on the digital pulse of the world are publishing some interesting – but not necessarily surprising – findings about the growing consumption of online video content.

According to the latest research and accompanying data from comScore, 178 million US Internet users watched online video content in June for an average of 16.8 hours per viewer.

The total U.S. Internet audience engaged in more than 6.2 billion viewing sessions during the course of the month, an all-time high.

“A viewing session is defined as a period of time with continuous video viewing followed by a 30-minute period of video inactivity,” comScore says.

comScore finds that Google Sites – with YouTube chief among them – ranked as the top online video content property in June with 149.3 million unique viewers.

VEVO was next with 63.0 million viewers and Yahoo! Sites enjoyed 52.7 million viewers. Microsoft Sites finished fourth with 50.7 million viewers, and Viacom Digital ranked fifth with 49.5 million viewers.

“Total viewing sessions surpassed the 6 billion mark for the first time, with Google Sites generating the highest number of viewing sessions (2.3 billion) and highest time spent per viewer (324 minutes, or 5.4 hours),” comScore reports.